New Jersey has shown itself to be one of the most progressive jurisdictions in the US when it comes to online gambling. The state recently moved to approve sports betting and fantasy sports to its legalized betting options, and now the leader in fantasy sports is dealing blackjack. DraftKings will begin providing online blackjack games for real money to residents of New Jersey that are 21 years of age or older.
Sports Betting and Online Blackjack
There is no question that DraftKings is the leader in daily fantasy sports. The company allows players to create fantasy lineups for games like football and baseball in order to compete with other players. DraftKings has also thrown its hat into the live sports betting arena now that New Jersey has made online sports wagering legal.
The DraftKings Online Casino is a part of the DraftKings fantasy sports app available for Android and iOS devices. It features a blackjack game, and other casino games are expected to follow in the coming months. DraftKings is allowed to operate the casino under the gaming license of Resorts Atlantic City. The two operations will partner together to provide online betting.
In October of 2018 DraftKings handled almost $5 million in sports bets. No one has been particularly surprised at the success of the platform. Sports betting in the US is a multi-billion dollar industry. Most of that money has come from licensed sports books in Las Vegas, but now more states are getting in on the action in order to raise revenues for their state.
Sports bettors also like other gambling games like blackjack. DraftKings could be a sign of what is to come for online blackjack in the US. More states are relaxing their attitudes toward online gambling. Several states are expected to take up legislation this year, and last year a federal sports betting bill was passed through Congress that basically gave states the right to determine their own stance on the issue.
Why DraftKings is Offering Blackjack
There is a reason why DraftKings is entering the online casino market in New Jersey. The company doesn’t want to change what it does best – online fantasy sports. What it wants to do is use online blackjack as a means of introducing more people to sports betting. The company likely sees an opportunity to build its base of players while getting its hands on a small share of the New Jersey gambling market.
There will be stiff competition for DraftKings. The Tropicana Online Casino, Virgin Online Casino, and SugarHouse Online Casino all have a proven track record and a strong customer base. It is difficult to believe that DraftKings could lure away the loyal players from these online casinos. Still, players tend to change their loyalties when they aren’t winning, and if DraftKings can offer them something new then they might be able to pick up customers.
It would not be surprising to see DraftKings offer some type of blackjack tournaments in the near future that somehow tie in to sports betting. This has been done by other offshore casinos and sportsbooks in the past. They have created promotions which reward blackjack players with free bets and other perks. DraftKings could try to create the same approach.